MobileWeb.be was the big winner at the annual Mobistar Innovation Awards, which took place yesterday at 'Living Tomorrow'. The prestigious PlazZza Award was acknowledged to the dealer locator for Audi. The emergency alerting platform Helpi was rewarded with the SMS Award.

MobileWeb.be, four years of innovation
MobileWeb.be is no stranger at the Mobistar Innovation Awards. This year's awards follow previous prizes for their Mobile Tools (2004), Laundromat SMS service (2005) and Samsung (2006). Danny Lein, Managing Director of MobileWeb.be: "It is great when important market players are willing to invest in innovative new mobile solutions. With these awards, the sector has recognised these efforts as well. That motivates to continue innovating!"

Audi, find the nearest dealer on your mobile
The winner of the 'PlazZza Award' was the Audi Dealer Locator, an application that MobileWeb.be developed for D'Ieteren. For the first time in Belgium, it is possible to locate the nearest Audi dealer on the Mobile Internet. The application tracks the location of the mobile user through LBS technology. The addresses of the nearest car dealers are then displayed on a graphical map.

Helpi, emergency service at the click of a button
In the category 'SMS Award', the prize went to the emergency service of Helpi. Like the Audi application, the Helpi service uses LBS technology to locate the mobile phone user. This way, a person who is in an emergency situation, simply needs to push the pre-programmed Helpi-button on their mobile to inform the emergency services. Frank De Neve, Manager of Helpi: "The strength of this service is its simplicity: one push on a button informs both relatives and emergency services. That is very efficient and saves time in case of an emergency. The Jury particularly liked that aspect."

Note to the editor:

Click on the pictures above to download a larger version.

MobileWeb.be (www.mobileweb.be) is an affiliate of e-Zone NV, a Belgian company specialised in Internet and Mobile Solutions. MobileWeb.be offers Plug & Play Mobile Solutions to large corporations, media, advertisers and marketing agencies. Among the references are 3Suisses, eMakina, InBev, Keytrade, Le Soir, ManPower, Telenet and VDAB.

The Multimedia Innovation Awards is an annual event, organised by the mobile operator Mobistar. The jury, consisting of senior management of Mobistar, selects the best applications of Belgian mobile service providers and awards them in three categories: the SMS Award, the PlazZza Award and the Orange World Award.