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Web Goes Mobile seminar 2010 |
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| Tablets: new business for media? |
The iPad has been the fastest growing new multimedia device ever seen in history. Launched only in April of this year, millions of devices have been sold.
Many manufacturers have been stepping up their efforts in introducing their own tablets.
More than 200 people attended the fifth edition Web Goes Mobile and learned about this nascent industry. Read here the coverage of the press and the reports of participants.
Continue the conversation on Twitter. Use hashtag #wgm10.
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| Program |
| Wednesday December 8th |
| 08.30 |
Welcome with light breakfast |
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» Tablets: A second life for publishers? 
The growing popularity of connected devices, especially Apple’s iPad, are starting to change the way people consume media. This opening presentation frames the big picture with the latest trends about tablets and the mobile media revolution.
With an extensive experience in consulting news & media companies Juan will draw us a perfect picture of how media content should be represented on tablets. |
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Juan Señor
Partner at Innovation Media Consulting |
| Presentation available on request. Send us an email! |
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» Pecha Kucha
Advertiser case Study: AXA on mobile By Nicolas Corrochano, Client Service Director at Fastbridge
Tablets as a second screen, future possibilitiesBy Lode Nachtergaele, Business Architect at VRT-medialab
Smartphone and tablet advertising, first findingsBy Matthieu Vercruysse, Consumer Insight Manager at Aegis Media
Building Leadership in Mobile PublishingBy Caspar Van Rhijn, Director Innovation at Corelio
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Break |
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» The iPad: a new device, a new approach for Sanoma Digital
Sanoma Digital is market leader in terms of digital publishing in The Netherlands. Joris will share with us the first experiences of their app strategy for Nu.nl and Autoweek. He will also provide his vision on how mobile publishing will give access to new sources of revenue for magazine publishers or media at large. |
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Joris van Heukelom
Director Digital Publishing at Sanoma Digital |
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 | » Hope is not a strategy – How to develop a mobile publishing strategy.
The Guardian is the showcase about successful integration of mobile for newspapers and media. The iPhone app was downloaded more than 100.000 times in 2 months and received several awards.
Steve, Head of Mobile and Digital Attraction, will explain everything about how a news publisher can take the maximum benefits of all the opportunities offered by the new mobile platforms. |
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Steve Wing
Head of Mobile and Digital Attraction at The Guardian |
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| 13.00 |
Networking Lunch
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| Seminar
Objectives |
During the seminar you will learn, from top international speakers, new insights about the nascent tablet and smartphone market.
During the Pecha Kucha session, several case studies will be presented. Each presenter is on a strict time limit (20 slides x 20 seconds) so only the most essential and most interesting details are shared.
This seminar is targeted to share knowledge with CEO, Marketing & ICT profiles of:
 Media companies
Publishers
Advertisers
Marketing Agencies
Telecom Operators
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| Location |
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Business Faculty
St. Lendriksborre 6 Font Saint Landry
1120 Brussels (Neder Over Heembeek)
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access plan
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Would you like to receive more information about the Web Goes Mobile seminar:
Contact our Sales Team on 02/247.37.08
E-Mail us on contact@mobileweb.be
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