Mobile Marketing - Product and Service Description

Plug & Play Mobile Solutions to meet all your mobile marketing needs:

Mobile Branding: create awareness of your products through mobile channels. >>

SMS Couponing : send unique SMS coupons to your target segment.

SMS Gaming: engage your consumers via SMS Games and expose them to your brand. >>

Direct response : get instant feedback on your above and below-the-line campaigns.

Premium SMS or MMS reverse billing allows you to generate new sources of revenues and limit your expenditures. >>

A wide variety of mobile marketing campaigns have been run on our mobile marketing platform:

Retailer: SMS couponing to drive traffic to the city stores
Beverages company: on pack promotion to build up end users mobile database
Car manufacturer: setup of exclusive SMS mobile community around F1 events

Brand owners as well as interactive agencies make use of our platform eg. Volvo, ActiveIdea, eMakina, Editions Dupuis, EURO RSCG, Inbev, Edge.


Case: Play.be mobile banners
Play.be was the first advertiser to launch mobile banners on the PlazZza platform. The banners, whose size was adapted to the different GSM screen resolutions, advertised the mobile downloads of Play.be and received a click-through rate between 3 and 8%. More info on this campaign on our blog.


Case: Transformers mobile movie trailer
Universal Pictures used mobile marketing to promote the movie Transformers. For this campaign, a new movie channel was added to the PlazZza portal. Visitors could download the movie trailer on their mobile phone. Following the success of the campaign, Universal now promotes several movie releases on the mobile.


Case: Hoegaarden beer coasters
To modernise and spice up their classic beer coaster tagline campaign, Hoegaarden has worked with MobileWeb.be to offer the possibility to send the taglines by SMS. More info on this campaign on our blog.



For more case studies and for numbers and figures on Mobile Marketing, download our Mobile Marketing presentation (.pdf) here.